Teamwork – Always a Reliable Business Practice

We KNOW that the year is 2012 and we KNOW that the marketing and advertising sites are filled with blogs and articles about all the latest social media technology, tools, tips, and strategies.  But we also believe that it often pays to get “back to the basics,” when marketing your company, products or services.  Let’s talk about one of those key “basics” today – teamwork.

One of the attributes we pride ourselves on is a sense of teamwork.  For us, it means utilizing the skills of every member of our firm to help our customers, no matter what service we are performing for them.  We make it a daily practice to bounce our ideas off one another.  We find that any marketing strategy can benefit from effective examination through the eyes of a diverse group of people.

Within our group, everyone knows each other well and can always feel comfortable seeking out the unique perspective that every member brings to the table.   We’re not saying that these discussions always lead to a breathtaking “aha” moment, but we firmly believe that this day-to-day practice provides substantial benefit to our customers.

One recent example of our team’s effective teamwork is the redesigning of our own website.  Initial ideas for the structure and design were created by our Art Department.  Those designs were explained, reviewed, and “story-boarded” with colleagues who worked in much different departments, i.e. analytics, on-line ad posting, and blog writing.  Each of those colleagues contributed critical pieces of the site’s content, after which further revisions were made.  When all of the pieces came together into a cohesive whole, the project was placed back into the hands of the web designers and developers to refine the technical aspects of the finished site.  Just before the new site launched, we conducted another review of the complete concept by all of our staff, resulting in further “tweaks” to communicate key ideas.

We are admittedly biased, but we believe that our newly completed web presence more clearly conveys what we want it to say, thanks to the honesty, candor and originality of our team members.

Teamwork may not be one of today’s “high-tech” concepts, but we are firm believers in its value.  While we believe in staying close to the cutting edge of technology, we know that our day to day work benefits from blending technology with tried and true methods, such as teamwork.  We are convinced of the intrinsic value of every member of our devoted and enthusiastic staff and regularly invite them to contribute their talents and energy to every project that we take on.

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