Posts Tagged ‘social media’

Some Random Thoughts on Work

While I was stuck in traffic en-route to work the other day, I found myself daydreaming about what I liked and didn’t like about my day-to-day existence in the world of work. That mental exercise led to me asking myself some “ivory tower” questions about our marketing and advertising world;

  • Wouldn’t it be great if you could spend as much time as you thought was necessary to ensure that the project you were currently working on was perfectly executed?
  • Wouldn’t it be nice to know that a customer was willing to grant you whatever budget you believed was necessary to complete their marketing campaign?
  • What if every day that you went to work you knew that you could throw yourself wholeheartedly into completing that particular day’s plan – without having to interrupt yourself to deal with unanticipated issues? (Yeah, like that would ever happen!)
  • How would it feel to know that every vendor you dealt with was every bit as committed to solving your customers’ problems as you are?
  • What if you could always furnish your customers with a hard and fast completion date for every advertising/marketing project?
  • What if everyone in the business world treated others the way they want to be treated?
  • Is it even possible to completely tap into everything we know about marketing and advertising as we work on any given campaign? (Or do we have to live with the fact that we’re only human, and that frailty makes us overlook or forget things?)

I know that this “perfect world” will never actually exist. But I like to think that I do my best to answer a lot of these questions in the affirmative. Somehow though, outside events seem to be a constant impediment to getting everything right, but hopefully they always drive us in the direction of doing the best that we can with the time, budget, and talent allotted to us. That is really all that we can ask for…and all that we can ask of our colleagues. For me, getting close to that standard is usually more than enough and very satisfying indeed.

 

Teamwork – Always a Reliable Business Practice

We KNOW that the year is 2012 and we KNOW that the marketing and advertising sites are filled with blogs and articles about all the latest social media technology, tools, tips, and strategies.  But we also believe that it often pays to get “back to the basics,” when marketing your company, products or services.  Let’s talk about one of those key “basics” today – teamwork.

One of the attributes we pride ourselves on is a sense of teamwork.  For us, it means utilizing the skills of every member of our firm to help our customers, no matter what service we are performing for them.  We make it a daily practice to bounce our ideas off one another.  We find that any marketing strategy can benefit from effective examination through the eyes of a diverse group of people.

Within our group, everyone knows each other well and can always feel comfortable seeking out the unique perspective that every member brings to the table.   We’re not saying that these discussions always lead to a breathtaking “aha” moment, but we firmly believe that this day-to-day practice provides substantial benefit to our customers.

One recent example of our team’s effective teamwork is the redesigning of our own website.  Initial ideas for the structure and design were created by our Art Department.  Those designs were explained, reviewed, and “story-boarded” with colleagues who worked in much different departments, i.e. analytics, on-line ad posting, and blog writing.  Each of those colleagues contributed critical pieces of the site’s content, after which further revisions were made.  When all of the pieces came together into a cohesive whole, the project was placed back into the hands of the web designers and developers to refine the technical aspects of the finished site.  Just before the new site launched, we conducted another review of the complete concept by all of our staff, resulting in further “tweaks” to communicate key ideas.

We are admittedly biased, but we believe that our newly completed web presence more clearly conveys what we want it to say, thanks to the honesty, candor and originality of our team members.

Teamwork may not be one of today’s “high-tech” concepts, but we are firm believers in its value.  While we believe in staying close to the cutting edge of technology, we know that our day to day work benefits from blending technology with tried and true methods, such as teamwork.  We are convinced of the intrinsic value of every member of our devoted and enthusiastic staff and regularly invite them to contribute their talents and energy to every project that we take on.

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